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About klarava

klarava is built by Majd Edriss, a developer and consultant based in Berlin. It exists to make one thing measurable: how well AI systems understand a website, and what it takes to be understood correctly.

Who is behind it

I am Majd Edriss, founder of klarava and an independent software developer and consultant working with small and medium-sized businesses across the DACH region. My day-to-day is custom web applications, process automation and integrating AI where it genuinely helps, rather than for its own sake. The toolset behind that is TypeScript, Node.js, Vue, React, Astro and Python.

Why klarava exists

Advising companies on AI integration and visibility, the same gap kept coming up: GEO and AEO are full of opinion and almost no measurement. Everyone has a checklist, few can tell you where a site actually stands or what to fix first. klarava turns that into something you can measure, compare and act on. As I put it in my work: what is often missing is not the technology, but a clear connection between the requirement and its execution.

How I work

Measurement first: a deterministic, reproducible score instead of a gut feeling, explained openly on the methodology page. Then the part that creates value, closing the gaps with concrete, site-specific building blocks and keeping them closed as AI systems evolve. Analysis, transparent implementation, and ongoing improvement, in that order.