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About klarava

klarava is developed by Majd Edriss, a software developer and consultant based in Berlin. Its purpose is to measure GEO/AEO transparently and turn checked evidence into concrete next steps.

Who is behind it

I am Majd Edriss, founder of klarava and an independent software developer and consultant for small and medium-sized businesses across the DACH region. I build web applications, automate processes and integrate AI where it creates verifiable value. That experience directly informs klarava's product, methodology and technical implementation.

Why klarava exists

Website and AI projects repeatedly revealed the same gap: measurement, interpretation and implementation are mixed together. Recommendations then become difficult to verify and prioritize. klarava separates these layers and connects every relevant finding to evidence, a target page and a next step.

How I work

Technical signals and brand facts are checked first with versioned rules. The AI analysis remains separate and must ground its claims in captured pages. The result is a prioritized briefing and review-ready drafts for content and development. The methodology page explains the details.